Make one page easier for AI engines to cite
Use this 12-point checklist before running a full audit. It is built for B2B pages, product pages, local service pages, and technical articles that need to show up in AI answers.
- No sign-up required. Start with the checklist, then audit the page when ready.
- Works for pages targeting ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot.
- Focuses on sourceable facts, crawl access, schema, and answer-shaped sections.
The 12-point GEO checklist
Pick one important page and work through these checks before publishing or refreshing it.
State what the page is about in the first 100 words
AI systems need an early, plain-language description of the topic, product, service, or problem.
Name the brand, category, and audience
Make the entity clear: who owns the page, what category it belongs to, and who should use the information.
Add one definition paragraph
Use a sentence pattern like "X is..." or "X refers to..." so AI answers can quote the page safely.
Use sourceable details
Add specs, dates, ranges, examples, steps, limitations, or measurable outcomes instead of broad claims.
Answer the buyer's next question
Include concise sections for pricing factors, setup time, alternatives, risks, integrations, or selection criteria.
Show how the page differs from similar pages
Comparison tables, use cases, and "best for" sections help AI engines choose when to cite you.
Use descriptive headings
Headings should summarize the answer, not only label the section with generic words like "Overview."
Add Organization and page-level schema
Use Organization, Product, Article, FAQPage, or HowTo schema when the page type fits.
Confirm important pages are crawlable
Check robots.txt, canonical tags, noindex directives, and sitemap inclusion.
Create or improve llms.txt
Point AI agents to your homepage, product pages, docs, best guides, and contact page. Use the llms.txt Generator if you need a starter file.
Include contact and support context
AI answers trust pages more when company identity, contact paths, and support regions are clear.
Run a page-level GEO audit
Use the checklist first, then run GEO Optimizer Pro to score content citability and technical AI access.
What to fix first
If time is limited, start with the issues that make a page hard to cite or hard to crawl.
| Signal | Weak page | Better GEO-ready page |
|---|---|---|
| Entity clarity | Mentions a product or service without saying who it is for. | Names the product, brand, buyer type, location or market, and practical use case. |
| Citable facts | Uses claims like "best" and "advanced" without evidence. | Uses specs, process steps, constraints, examples, and measurable outcomes. |
| Answer format | Long paragraphs with no direct answer blocks. | Includes short definitions, comparison tables, FAQs, and step-by-step sections. |
| AI access | Important pages are missing from sitemap or blocked by robots rules. | Clean sitemap, crawlable HTML, useful schema, and optional llms.txt guidance. |